Limbaugh Limbo: Big Companies Reevaluating Talk Radio

Below is part of an industry memo published today by radioinfo.com in a story where it found that big companies are considering bailing on talk radio--not just Limblab, but all of it.

Advertisers are becoming queasy about outrageous figures like the man who so enraged women over the past week. Here's part of that memo:

"They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity). Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public."

The Limbaugh-maggot's mouth could well be the destruction of his industry, one brought about by a Reagan-appointed three-judge panel that killed the Fairness Doctrine more than 20 years ago. A return to sanity (as opposed to Hannity) is not guaranteed, but it would certainly have a better chance.

(Photo: popartmachine.com)

Here's the HuffingtonPost story on the companies looking at their talk radio ads.